Tip Of The Week: #74 Comes From Martha & Rachael

Okay, we have all had it happened–suddenly we get an inspiration to bake, rare though it is, and unless you have a professional pantry like Martha Stewart or specifically planned to bake a particular item and you  bought everything ahead of time at the grocery store–like we’re all so-o-o organized, right?  You may be out of a particular item–say powdered sugar or super fine sugar.  But don’t  dismay if you have regular granulated sugar.

Both Martha and about food suggest using granulated sugar and processing it with a metal blade for 5 minutes–use more than recipe calls for because some will turn into powder–and process for 5 minutes.

Without and need powder sugar?  Rachael says do same thing, but longer.  Choosing Voluntary Simplicity suggests using a blender for better results since it breaks down the sugar crystals easier and in less time.

Did you know commercial powdered sugar contained cornstarch???

Rachael Ray Cooks Up Deals With Meals






Rachael Ray’s friend, Gretchen Monohan, is a source for what’s hot and new, and today she comes with items to make traveling during the holidays easier and less stressful,  and you can save up to 84%. 

From  travel size hair dryers, totes, foldable ballet flats, to lightweight rolling luggage, and more.  Check it out at the Rachael Ray Show.  While you are there, copy the great party cheese ball recipes–hot this holiday season!

Super Saturday!

Retailers are pulling out all stops this weekend to bolster flagging sales.  Expect 50% off and more like the sale at Younkers where you can get bargains on name brand products like kitchen tools and gadgets from Rachael Ray® including her garbage bowl and EVOO dispensers.

Get 50% off then use promo code: ONEDAY25D11 and get an extra 25% off (offer good through tomorrow)!

Plus if your purchases are $99 or more, get free shipping.

Bargain Banter: TV Divas Martha And Oprah's Changing Roles–Is It Marked By The Downturn In The Economy?

Oprah and MarthaThose of us who write on the web check our stats to see how we are doing.  Periodically, we also check on how others are doing.  Markdown Mom has noticed lately that the stats for Martha Stewart.com have been hidden at the” request of the owner”.  With the exception of the huge audience for the interview of Sarah Palin, Oprah.com has shown declines since June of this year.

A lot of us who are simply writers and not television personalities have not gone to the trouble to quantify stats on our sites perhaps because we simply want to put a positive face on and bolster ourselves to continue to slug away at our passion.  But for large companies such as Martha and Oprah’s that, despite the downturn in the economy, still have a decent draw of viewers and are ranked in the upper 1% of web domains, stats have a greater effect.  This is especially true given that besides being on the web, these are television personalities and in the world of TV, perception is everything.

Perhaps the stats serve as a prospectus of how their individual companies are doing, and in a rough economy any losses may be indicative of  a company’s  health.  Both have shown declines, but  have not reacted to declines the same way.  Like a race car driver who speeds up while maneuvering a hairpin curve, Martha is expanding her company’s interests in the midst of a loss of 35 million this year.  Oprah is leaving network TV, for her syndicated cable network.  It’s hard to say in what direction, despite slams,  Rachael Ray will go since she has a foot in both worlds.

This economy has shown that celebrity and wealth does not insulate, it just takes longer for the other shoe to fall when you have financial reserves.  Most of us smaller entities have been hit hard by this economic crisis beginning in 2007, and still are not on firm ground.  Many of us were not too big to fail; however, something is afoot here when even institutions like Martha Stewart and Oprah Winfrey find it necessary to change, either in pulling back or risk taking.