Wal*Mart is taking the lead from Target and going couture for the budget-minded. Fashion designer Norma Kamali in the 1970’s was one of the new designers at the forefront of wearable art with her elaborate appliques, mixed textures, and bejeweled additions to apparel.

Innovations such as the sleeping bag coat and “parachute” clothing, made from real silk parachutes, landed her designs in the Metropolitan Museum of Art along with Diana Vreeland in 1978 as part of their permanent collection. Ms. Kamali has moved the fashion world into the technology age by her use of video in the presentation and promotion of fashion and the video catalog. In recent years she has been overseeing her boutique in Manhattan, and collaborating with EverLast and Spiegel. An accomplished artist in all aspects of design including home interiors, fragrances, and accessories, Ms. Kamali will be bringing her talents to budget-minded Americans that WalMart with its’ mass production and distribution cater to this Fall.

This is a win, win for all bargain hunters looking for quality and elegance at an affordable price. Be sure to make Wal*Mart one of your first shopping stops this Fall especially for Back-To-School!

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